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Diamond Comic Distributors, Inc. today announced a May the 4th launch of Card CultureTM, a retailer program focused on non-sport, collectable trading cards from leading trading card companies.

The cornerstone of this new program is access to exclusive, licensed content for member stores. Thanks to a partnership with The Topps Company, Inc, Card Culture’s first release will be in conjunction with Star Wars: The Mandalorian Season 2. Member stores will have access to an exclusive, 11-card, limited edition Mandalorian promo set developed by Topps exclusively for Card Culture program members. Card #1 of this exclusive launch set will be available May the 4th and collectors will be able to complete their set at a later date when subsequent cards are released.

“We see tremendous growth with non-sport trading cards and are thrilled to be announcing this program today,” said Chris Powell, Chief Sales & Service Officer for Diamond Comic Distributors. “The exclusive, limited edition Mandalorian content Topps is developing for member stores is particularly exciting and is really the icing on the cake. Topps is the industry leader in trading cards and this partnership will give our customers access to licensed content otherwise unavailable. It’s exciting for us, for our customers and for the collector.”

Future releases for member stores will include exclusive content from Garbage Pail Kids and WWE. These releases are anticipated in the second half of 2021. Additional details regarding the program, including how to sign up, is being provided to current Diamond retailers today.

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